Susie Watson Designs migration to Magento 2

Susie Watson Designs responsive Magento 2 Website

Some of the biggest miracles Chris and Joseph performed took place behind the scenes.

I can't believe how smoothly the site launch went, and by getting it up and running in time for the launch of our Christmas catalogue, Absolute Commerce achieved the impossible.

Sales have been through the roof, all thanks to the work done by Absolute Commerce.

- Fraser Mackenzie. Web Manager, Susie Watson Designs.
  • Magento 2 rebuild from scratch.
  • Data Migration from Magento 1 to Magento 2.
  • A lightning fast store with CDN, Varnish and Redis Cache.
  • Powerful Elasticsearch integration of Product, Category and CMS Content.
  • Fully responsive, mobile-first theme.
  • Seamless integration with Netsuite ERP via Celigo.
  • Gift Card purchase, balance and redemption functionality.
  • Project discovery, management, development and deployment.

At Susie Watson Designs, all of the products have been handmade with dedication and care by a team of highly skilled individuals who take great pride in their work.

Susie decided Absolute Commerce was the perfect partner to migrate her website to Magento 2. A small team sharing the same values, offering the same care and attention to quality, delivered by highly skilled individuals who take great pride in their work.

Susie Watson Designs already had an E-Commerce website. Their existing Magento 1 store was functional, but slow and stagnant.

Due to many years of development by different parties, making any changes would usually involve a high risk of regression issues.

In order to focus on more exciting new features, first they needed a solid framework with high integrity data and a stable integration with their ERP. Having discussed the various options available with Absolute Commerce, they decided a migration to Magento 2 was the optimal solution.

Magento 2

We configured the core Magento 2 features to provide many much needed improvements.

The perfect combination of CloudFront CDN, Varnish and Redis Cache gives huge performance boosts in page loading speeds.

Via the Admin Panel, the Susie Watson Designs team can manage all content across the customised responsive, mobile-first theme with streamlined checkout.

Homepage Carousel

A lightning fast, fully responsive, mobile-first Magento 2 website.

Bespoke extension development

On top of this strong framework, we created bespoke extensions especially for Susie Watson Designs in order to fulfil their requirements for showcasing their catalogue in a truly beautiful manner.

Preferring custom development over installing off-the-shelf modules from the marketplace meant we could fulfil our client's specific requirements exactly, whilst ensuring the site remained incredibly fast.

Customised Product Detail Page

A custom Product Detail Page showcases the beauty of the Susie Watson Designs pottery.

Cutting-edge technology

The introduction of more bespoke elements such as Elasticsearch means customers can quickly find what they are looking for.

Instant auto-complete, search suggestions and the inclusion of CMS Content and Categories in search results makes Susie Watson Designs stand out above the rest.

Elasticsearch powers Product, Category and CMS Content search results

With Elasticsearch customers can quickly search Products, Categories and CMS Content.

Data Migration

Migrating the Product, Category, Customer and Order data was an essential element of this project.

This is always a complex area, and you need experts at the helm for a smooth transition.

We worked closely with the Susie Watson Designs merchandising team to carefully map and sanitise the attributes and options to ensure a clean, stable data set in the new website.

We essentially became a part of the Susie Watson Designs team for the duration of the project, and remain so to this day.

Category Landing Pages

Bespoke Category Landing Pages showcase the Susie Watson Designs catalogue.

A Happy Client!

The project was delivered on time and within budget including discovery, functional specification, development, data migration, project management and testing.

The website launch itself had a very tight window between product catalogue launches, and the team at Susie Watson Designs could not be happier.

Take a look for yourself at the lightning fast, beautifully crafted Magento 2 website: SusieWatsonDesigns.co.uk

Absolute Cheers!

"Cheers!" as the site launches with our Guinea Fowl Straight Mugs!

Fraser Mackenzie. Web Manager, Susie Watson Designs.

Working with Absolute Commerce has been a pleasure, and the website they have built for us is simply fantastic.

We began the project with a list of problems that stemmed from how our old Magento 1 website had been built and customised. It had a lot of features, but many didn't properly work and the site was slowing down.

We knew the solution was to start again and work with expert Magento developers to build and customise a Magento 2 site from the ground up.

We needed a team who could not only implement the specific customisations we required, but migrate across a large amount of customer, order, product and SEO data to the new platform.

That's why we chose Absolute Commerce.

Once underway the progress we saw was incredible. I looked forward to our weekly calls and it was great to be involved in the process and see the new features taking shape. Every week they would wow me with an update, bringing our vision for the new site to life.

Some of the biggest miracles Chris and Joseph performed took place behind the scenes, and our web team can't believe how much easier the day-to-day management of our website now is.

I can't believe how smoothly the site launch went, and by getting it up and running in time for the launch of our Christmas catalogue, Absolute Commerce achieved the impossible.

Since then sales have been through the roof, all thanks to the work done by Absolute Commerce.